A Screen Icon Embraces Ukrainian Craft: SVOE Vyshyvanka in the Spotlight
Jack Gleeson, internationally recognized for his unforgettable role as Joffrey Baratheon in the iconic television series Game of Thrones, was recently gifted a traditional Ukrainian vyshyvanka by designer Svitlana Volyk, the creative force behind SVOE.
The moment brought together two worlds — global screen culture and deeply rooted Ukrainian craftsmanship. Known for portraying power and complexity on screen, Gleeson was presented with a handcrafted embroidered shirt that carries a very different kind of symbolism: heritage, protection, and identity.
The vyshyvanka, created in SVOE’s signature refined style, honors traditional Ukrainian embroidery while elevating it through a modern, luxury-focused lens. Rich blue fabric paired with intricate yellow and green ornamentation reflects regional motifs reinterpreted with contemporary elegance. Every stitch tells a story — of land, lineage, and artistry passed through generations.
For SVOE, this gesture was about more than fashion. It was a cultural exchange — a way to share Ukrainian history through design. Vyshyvankas have long served not only as garments, but as symbols of belonging and quiet strength. Seeing one appreciated by a global figure like Jack Gleeson highlights the growing recognition of Ukrainian design on the world stage.
A Screen Icon Embraces Ukrainian Craft: SVOE Vyshyvanka in the Spotlight
Jack Gleeson, internationally recognized for his unforgettable role as Joffrey Baratheon in the iconic television series Game of Thrones, was recently gifted a traditional Ukrainian vyshyvanka by designer Svitlana Volyk, the creative force behind SVOE.
The moment brought together two worlds — global screen culture and deeply rooted Ukrainian craftsmanship. Known for portraying power and complexity on screen, Gleeson was presented with a handcrafted embroidered shirt that carries a very different kind of symbolism: heritage, protection, and identity.
The vyshyvanka, created in SVOE’s signature refined style, honors traditional Ukrainian embroidery while elevating it through a modern, luxury-focused lens. Rich blue fabric paired with intricate yellow and green ornamentation reflects regional motifs reinterpreted with contemporary elegance. Every stitch tells a story — of land, lineage, and artistry passed through generations.
For SVOE, this gesture was about more than fashion. It was a cultural exchange — a way to share Ukrainian history through design. Vyshyvankas have long served not only as garments, but as symbols of belonging and quiet strength. Seeing one appreciated by a global figure like Jack Gleeson highlights the growing recognition of Ukrainian design on the world stage.